Thinking about taking your business beyond borders — or strengthening your international footprint?
International growth today isn’t just about exporting more. It’s about making smart strategic choices, understanding new markets, building the right relationships, and using modern tools — including digital and AI — to compete effectively on a global stage.
The Internationalisation Strategy Masterclass is TradeMalta’s flagship programme, designed to support companies at every stage of their international journey.
This 10-week, face-to-face masterclass combines strategic insight, practical tools, and real-world experience to help businesses plan, execute and refine a clear internationalisation strategy.
Why attend the Internationalisation Strategy Masterclass?
Whether you’re preparing to enter new markets or looking to scale existing international operations, this masterclass helps you:
- Step up your international strategy with clear direction and focus
- Step up your decision-making through practical tools and applied insights
- Step up your market readiness for global expansion
- Step up your capabilities in networking, digital tools and AI
- Step up your connections with peers and the TradeMalta ecosystem
This is not a theoretical course. It is a hands-on, applied learning experience designed to support real business decisions.
What you’ll gain
By the end of the programme, you will:
- Have a structured, strategic approach to internationalisation
- Be better equipped to research, enter and grow in international markets
- Gain real-world insight from experienced practitioners and panel discussions
- Build confidence in managing international relationships and opportunities
- Walk away with practical takeaways you can apply immediately to your business
Who is this programme for?
This masterclass is ideal for:
- Companies preparing to step into international markets
- Exporters ready to step up and expand further
- Business leaders, export managers and internationalisation teams
- SMEs seeking a more strategic and confident approach to global growth
The programme is designed for both new and experienced exporters.
Programme format
- Format: Face-to-face sessions
- Schedule: Wednesdays, 3:00 pm – 6:30 pm
- Duration: 10 weeks | 22 April – 24 June
- Venue: Malta Life Sciences Park, San Gwann
- Price: €750 including VAT
Each session blends expert input, peer discussion, real-world examples and practical clinics, ensuring learning is directly applicable to your business.
Key topics covered
The programme covers the full internationalisation journey, including:
- Strategic considerations for international growth
- Market entry modes and international business planning
- International market research and intelligence
- Networking and relationship management
- Digital internationalisation, social media and AI
- Innovation and building a strong international value proposition
- Culture, negotiations and managing international interactions
- Presentations and international growth clinics
All topics are approached with a strong focus on practical application to your own business.
What makes this programme different?
- Strategic + practical: Big-picture thinking combined with hands-on tools
- Real-world focus: Learn directly from companies and experienced practitioners
- Networking at the core: Peer exchange and relationship-building throughout
- TradeMalta at the heart: Direct access to TradeMalta services, expertise and support measures
Join the Internationalisation Strategy Masterclass
If your company is serious about growing internationally — with clarity, confidence and capability — this programme is designed for you.
- Programme duration: April – June
- Places are limited to ensure a high-quality learning experience
Ready to step up?
Join the Internationalisation Strategy Masterclass
If your company is serious about growing internationally – with clarity, confidence and capability, contact the programme co-ordinator on richard.scerri@trademalta.org and take the next step in your international growth journey with TradeMalta.
